To investors
Why this bet, why now, why this team. How founders learn to speak the language of capital without losing the language of conviction.
A CoreVoice production
Stories That Founders Tell
Deep tech is hard to market because it's hard to explain. This podcast is about the founders who figured it out, and the ones still working on it. Each episode unpacks all four dimensions every founder has to communicate across: investors, customers, employees, and themselves.
What we talk about
Each episode unpacks all four dimensions, not one or more, but all four.
To customers
Why this product, why not the alternative. The shift from explaining technology to selling outcomes, and how most founders get it wrong first.
To employees
Why the mission is worth showing up for, especially when things are hard. What internal communication looks like when you're building something never done before.
To themselves
The hardest one. Why am I doing this, am I the right person, and what am I actually building? The internal narrative that holds everything else together.
Episodes
Season 1: 12 episodes.
Priya R. · Founder, Series A deep-tech · Bengaluru
How we rebuilt our investor positioning from scratch, three times
The pitch that kept failing, the version that finally worked, and what changed between them.
Karan M. · VC Partner · Bengaluru
What I hear when a founder pitches, and what they think I hear
The gap between the message a founder intends and the one that lands.
Ananya S. · Co-founder, B2B SaaS · Chennai
The way we talked about our product was wrong, and it took 18 months to realise it
How customer reality reshaped their entire market narrative.
Rohan V. · CTO, deep-tech startup · Bengaluru
How I learned to talk to my team differently, after we almost lost half of them
The employee story that wasn't working, and what it took to rebuild trust.
Meera K. · Angel investor & former founder · Bengaluru
The narrative I held about myself for three years, and why I finally let it go
About the internal narrative that drives founders forward, and the ones that quietly hold them back.
Building something in deep tech and want to be on the show?
We're looking for founders with something real to say, not a polished story, but an honest one.