Building an enterprise face as a young eCommerce AI platform
Meobyr is an AI platform that runs eCommerce execution for large CPG brands. Whether a product is actually in stock at a given retailer, whether the listing is written well enough to get found, whether a promotion is running at the price it was planned at. Thousands of small checks a day, across every platform a brand sells on, handled by AI instead of by a spreadsheet and a person.
When Meobyr came to CoreVoice, the product pilot was already tried by leading CPG companies. The challenge was to take the company online, to assist conversations with enterprise CPG decision makers and investors.
Enterprise CPG prospects would need to see a sleek, modern, confident brand when they speak to a new vendor. The brand had to start projecting that through visuals and storytelling.
How a shelf works
We spent the early weeks going through the product with the founders until we could understand the wonders of the tool beyond the AI magic.
We learnt enough about how CPG teams are actually structured to know who we were writing for. It matters. The person worrying about availability and the person worrying about promo spend are rarely the same person, and they don't read the same sentence the same way.
A logo, and a kit that just works
We designed Meobyr's logo, exploring the category, testing it small, checking it held up as a favicon, in a slide footer, and in the corner of a product screen.
Then we built the brand kit in both light and dark. Colour, type, logo behaviour, the rules for using them: all of it specified in both themes, so the team could put something together without asking us first.
Everything they had to show up with
We wrote, designed, built and hosted the website on Webflow. A home page, product pages, and career pages, with a form on every single one, because we had no idea which page a CPG buyer would land on and didn't want any of them to be a dead end.
The career pages were part of the sales story too. A company hiring visibly looks like a company that's going to be around in two years, which is a thing enterprise buyers quietly check.
Alongside the site, we worked on the CEO's own LinkedIn presence, using video storytelling to get the founder telling the Meobyr story in his own voice. The same story had to hold up in two rooms, in front of buyers and in front of investors, so we built the investor pitch deck off the same spine, and stayed on hand for copy and messaging wherever it came up after that.
Selling into a category where the brand does heavy lifting?
The brand has to do some of the convincing before the first call. We can build you that.